Make what you build known.

AI distribution agent for builders: Software, Local gym, Creator, Open source, Local clinic, Online store, Indie game, Agency, Consumer brand, Newsletter

How Builder Falcon works

  1. You tell Falcon what you’re building in one sentence: software, a local business, a creator channel or anything else.
  2. Falcon thinks it through: it reads your website and accounts, analyzes business insights, identifies potential customers, creates intent signals and generates a marketing plan.
  3. The Falcon agent listens to conversations on Reddit, X, Hacker News, YouTube, Instagram and TikTok in real time, analyzes each post as it appears, and forecasts leads from Google Maps, Apollo and LinkedIn. Your plan activates the relevant parts of each.
  4. It surfaces one steady stream of high-intent posts, comments and threads, and the businesses and people that fit.
  5. Falcon replies in those conversations in your voice as they happen, posting automatically or after you review each one.

The examples are fictional; posts, people and businesses are illustrative.

You build relentlessly.
We make the world know about it.

Tell Falcon what you’re building. It finds the people already asking for it, drafts a genuinely helpful reply in your voice, and posts it from your own browser, automatically or after you review it.

How it works

From one sentence to the right conversations

Falcon does the searching and the drafting, and can do the posting too. You stay the author of everything posted under your name.

  1. 01

    Tell Falcon what you build

    A name and a link is enough. Falcon reads your site and learns who you help.

  2. 02

    It finds the conversations

    Posts and threads where people ask for what you make, ranked by how well they fit.

  3. 03

    It drafts in your voice

    A reply that answers the person first and says plainly that you built the thing.

  4. 04

    Posts for you, on your terms

    Let Falcon post automatically within your limits, or review each one first. Your choice, for each platform.

See the whole flow

Every opportunity, ready

The post, why it fits, and a reply worth sending

Each opportunity arrives with the conversation, a fit score and a draft written for that community. No queue to clear every morning: turn on automatic and Falcon posts the strong matches for you.

  • Ranked by fit, so the best conversations come first
  • Strong matches post automatically; the rest wait for your review
  • Daily limits and spacing on every platform
  • Drafted while the thread is still live
An illustrative opportunity for Ledgerly, bookkeeping for freelancers
r/freelanceu/inkandinvoice91 fit

How are you all tracking expenses without losing your mind?

Tax season again and I have receipts in three email inboxes and a shoebox. What do you actually use?

Reply in this thread · drafted for Ledgerly

Shoebox club, I was there. Forwarding every receipt to one address and tagging it monthly is what fixed it for me. I built Ledgerly to do exactly that, so I'm biased, but the habit works with any tool.

An illustrative opportunity for Onboardly, onboarding software for HR teams
LinkedInDana Whitfield, Head of People86 fit

Our new hires don't get a laptop until day three. How do you fix this?

Every quarter we promise a better first week and every quarter IT is late.

Comment on this post · drafted for Onboardly

Day-three laptops are so common. What worked for teams we work with at Onboardly: a shared checklist that starts at offer-accept, so IT sees the start date two weeks out.

Natural engagement

Show up like a builder, not a bot

  • In your voice

    Falcon learns how you talk about your product and writes like a helpful person, not an ad.

  • Honest about who you are

    Replies say plainly that you built the thing. Useful first, promotional second.

  • While the thread is live

    Falcon engages when the person asking is still there to read the answer.

  • Guardrails built in

    A fit bar so only strong matches post, a daily limit, a gap between posts and one switch to pause everything.

  • From your own browser

    Falcon posts from your Chrome, as the account you’re signed in with. No shared bot accounts.

How Falcon writes, and what it never does

Platforms

Wherever your customers already talk

Each platform has its own rules and rhythm. Falcon writes for each one, and posts less where the community expects less.

Pricing

Pay for the platforms you use

Each platform is its own plan with three tiers. Add one, then another, and they all renew on one date.

From

$15/month per platform

  • 7-day free trial on every platform
  • Automatic or review posting on every plan, including the trial
  • Save 20% with yearly billing
  • Change or cancel any time

Questions

The things builders ask first

More on how it works and pricing.

Can Falcon post without me approving each one?
Yes, that’s automatic posting. Turn it on for a platform and Falcon posts the drafts that clear your fit bar, within your daily limit and spacing; anything below the bar waits for your review. Every platform starts on review, so nothing posts automatically until you switch it on.
Whose account does it post from?
Yours. The Builder Falcon extension posts from your own Chrome, as the account you’re signed in with on that platform.
Will people know it’s me promoting my product?
Yes. Falcon’s replies say plainly that you’re behind what you’re mentioning, and answer the person’s question first.
How many posts a day?
Your plan sets a daily limit per platform, and you can set it lower. Falcon also spaces posts out, and posts less on Hacker News and LinkedIn.